Citibank activity

This activity is based on a series of Citibank commercials about identity theft (2003).

Step 1: Look at these images. Think about what these people are "communicating" about themselves from their physical attributes and what they are doing.

a) What would you expect their voices to sound like?
b) What kind of language would you expect them to use?
b) What do you think they would buy if someone gave them a big sum of money?


1) pool cleaning woman

2) weightlifting

3) dentist

4) ladies on couch

5) pilot


Step 2: Now, watch and listen to the commercials. 

1) Woman cleaning pool
2) Weightlifting man
3) Dentist
4) Women on couch
5) Pilot

In what ways did the person not match your expectations:

a) Their voice?
b) The ways they used language?
c) The things they bought with the stolen credit card?